Our Favourite Augmented Reality Concepts

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one.

Since Apple and Google announced ARKit and ARCore respectively, developers around the world have been creating some interesting concepts. These applications can create profound experiences and are available to anyone with a compatible Android or Apple smartphone. Here are a few that have really caught our eye:

AR Pets

We remember the days of the Tamagotchi, now with the developer tools available AR pets are now a possibility.

Location-based AR Experiences

We think that this was an ingenious way to utilize AR to provide a real-life helpful tool to find friends or objects in dense populations.

Health and Safety 

An excellent use to provide a unique perspective for health and safety training.

Consumer Experiences

This we think will be one of the biggest adaptations for AR. Giving user the ability to see how potential purchases look in their chosen environment before purchasing

Ikea has released their AR furniture application ‘Place’ the iOS App Store. It’s worth checking it out and having a play.


Contact Appoly for Augmented Reality Development

We provide augmented reality design and development for all AR project requirements, both consumer and business augmented reality applications. If you’re in need of an AR app or just have an idea for a project you wish to discuss, please contact us to arrange a consultancy.

Call us on 01926 520 052 or email us at hello@appoly.co.uk.

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